Episode 15

Search Engine Optimisation, Sunglasses and Soap Stars with Jonny Ross

Published on: 27th November, 2020

In episode #15, I interview my good friend Jonny Ross. Jonny is the founder and digital marketing specialist at Fleek Marketing with over 21 years' experience in digital online technologies and specialising in SEO, data, user experience and digital marketing. Jonny shares his journey starting out as an optometrist, starting an online sunglasses retail business before pivoting and working with businesses to better understand search engine optimisation (SEO).

Jonny talks openly about his desire to be liked. A trait all human beings have in common and how this played out in his recent venture to start a business community to support local businesses at the start of the Pandemic. 

A community that continues to evolve and is now known as The Yorkshire Business Club

Some of the key takeaways from the episode include:

  • Losing his place in the search engines lead to a journey to better understanding SEO and actually to career pivot to help businesses better understand SEO for themselves.
  • It's OK to feel like a rabbit in the headlights when you first start out in business. You can't be expected to know everything from the start.
  • Learn to understand your limitations and find people who have the skills and experience that you wish to emulate, then start to follow and learn from them
  • People who are in authority or ahead of your on your journey are not better than you. We are all just people.
  • If you are struggling to decide whether to stay in a role and you are weighing up the pros and cons, the pros might not be as beneficial as you think when the pursuing your dreams are at stake.
  • If there is something, you have always wanted to pursue, you should just do it.
  • The importance of understanding your vision and values is essential when starting and running a business.


Mentioned in the show:

Fleek Marketing https://fleek.marketing/about

Find Jonny on Twitter https://twitter.com/jonnyross

Find Jonny on LinkedIn https://www.linkedin.com/in/jonnyross/

The Yorkshire Business Club https://www.facebook.com/groups/TheYorkshireBusinessClub


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About the Podcast

Visualise You
How to pivot in your career and visualise and start a business more in alignment with your true souls calling.
The Visualise You podcast is a place for listeners to recognise their skills and experiences and feel more resilient and confident to pivot or start a business in the future. You’ll hear inspirational stories and practical tips from your host and Queen of the pivot Beth Hewitt and her incredible guests.

As well as advice from guest experts on how to package, promote, and profit in business both now and in the future. The show covers mindset, marketing, branding, content creation, sales, business strategies and everything in between. Beth believes everyone has a unique ‘career story’ to tell that can inspire others.

Feel excited and motivated to be part of a positive, uplifting community, working towards a stronger sense of self with the ability to articulate and visualise a more fulfilling future.

Find me at https://bethhewitt.com and https://visualiseyou.com